It’s essential to know which advertising platform influences independent voters and moves them to cast their votes. According to recent studies by Gfk and Keller Fay, no other platform has more reach — or is more trusted by this key voter segment — than local broadcast television.
Nielsen’s Q3 2016 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
TV is overwhelmingly the most influential factor in driving independents to vote. It's the most trusted news source and it drives voters to act.
TV drives political awareness and conversations, influences millennials, inspires trust and can reach 100% of TV homes in every market.
TVB’s guide to the 2016 presidential, senatorial, congressional and gubernatorial races. (PDF)
TVB supports the Washington Media Scholars Foundation.
Jim Cramer spoke with Perry Sook, who weighed in on the strength and longevity of local broadcast TV, specifically local news content and political advertising in 2018.
With the 2016 presidential campaign’s conclusion just two weeks ago, there’s already chatter about what will happen in the coming years in regard to political dollars in the media. Steve Lanzano, President/CEO of the Television Bureau of Advertising (TVB), looks back at the down-ballot activity seen this year, and can only…