The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.
Nielsen’s Q3 2016 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.
The 2016 Media Comparisons study shows reach and time spent for television, radio, newspapers, magazines, smartphones, video games, tablets and online activities such as social networks and email.
TVB’s guide to the 2017 & 2018 presidential, senatorial, congressional and gubernatorial races. (PDF)
TV drives political awareness and conversations, influences millennials, inspires trust and can reach 100% of TV homes in every market.
Nielsen’s latest Local Watch Report not only highlights television’s proven ability to reach every potential voter, but also features television’s impact with specific key voting segments, such as Hispanics and young voters.
TVB supports the Washington Media Scholars Foundation.
Jim Cramer spoke with Perry Sook, who weighed in on the strength and longevity of local broadcast TV, specifically local news content and political advertising in 2018.
With the 2016 presidential campaign’s conclusion just two weeks ago, there’s already chatter about what will happen in the coming years in regard to political dollars in the media. Steve Lanzano, President/CEO of the Television Bureau of Advertising (TVB), looks back at the down-ballot activity seen this year, and can only…