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Republicans Pour Money into TV Ads Touting Tax Cuts in Hopes of Winning Midterm Elections

WASHINGTON — Republicans are pinning their midterm election hopes on the massive tax overhaul signed into law last year, and it shows. GOP groups and candidates have run nearly 17,800 spots this year that tout tax reform, according to a USA TODAY analysis of television advertising. The barrage has forced Democrats to retaliate with commercials that slam the […]

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GOP House Super PAC Reserves $48 Million in Fall TV Ads

A major super PAC with ties to House GOP leadership is reserving about $48 million in general election ads as it looks to protect Republicans’ majority during a tough cycle. The Congressional Leadership Fund (CLF) announced that $38 million of that investment will be for television ads on both broadcast and cable, while the other […]

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DGA’s Announces $20M Buy in “Unrig the Map” Target States

Today, the Democratic Governors Association announced a $20 million television ad buy in Michigan, Nevada, Ohio, and Wisconsin as part of the organization’s Unrig the Map initiative. The governors in these states all hold veto power over their legislative maps and will play key roles in the 2021 redistricting process. The ad buy was made by the DGA […]

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Dem House Super PAC Reserves $43 Million in Fall TV Ads

A major Democratic super PAC says it will book $43 million in early TV ads as the party looks to make big gains in the 2018 midterms and take back the House. House Majority PAC (HMP) says its initial list of ad buys will span 33 media markets in 20 states and Washington, D.C. and include broadcast […]

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Political Ad Spending Just Warming Up

Nothing has broadcasters more energized than the flood of political dollars expected to roll-in this year. The electoral map is a big reason. There’s a growing number of competitive House, Senate and governor’s races according to political experts, who also point out fundraising is going gang-busters. So TV’s early-year takeaway is the category is sure […]

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Super PAC Launches $250K Ad Buy to Boost Dem in Heated Pa. Race

A top Democratic super PAC is launching a $250,000 television ad buy to boost Democratic candidate Conor Lamb ahead of next month’s Pennsylvania special election. Republicans have far outspent Democrats on the airwaves in the district as they look to support Republican state Rep. Rick Saccone’s bid for the March 13 election. The new ad […]

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Conservative Koch Brothers’ Network to Spend up to $400 Million for the Midterm Election Cycle

Advocacy groups tied to conservative billionaires Charles and David Koch pledged to spend nearly $400 million this year on initiatives tied to the midterm election cycle. That’s an increase of 60 percent from the network’s spending during the 2016 election cycle. The Koch network will devote $20 million to pitch the GOP’s recently passed tax […]

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Exclusive: Republican Outside Groups Raise $31.6 million, Record Amounts for Midterms

WASHINGTON — The leading outside groups working to retain the Republican Party’s grip on the Senate in November’s midterm elections raised $31.6 million last year — a record amount for the organizations in a non-election year, according to figures provided first to USA TODAY. The Senate Leadership Fund, One Nation and two other political organizations […]

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Democrat Senator Pushes for Transparency on Social Media Political Ads

Democrat senator pushes for transparency on social media political ads Sen. Amy Klobuchar (D-Minn.) said Sunday that she is working on legislation that would mandate online political advertisements be subject to the same rules as broadcast ads. “And the rules that apply for ads when they’re put on TV or radio, where you have to […]

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2018 Campaign Ad Spend Will be in the Billions

Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television. Even though the last two years have seen lots of bungled predictions, in the realm of TV ad spending, we are […]

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