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Bloomberg Pledges $80 Million for 2018 Midterm Races, Mostly for Democrats

Former New York City Mayor Michael Bloomberg plans to spend $80 million on political campaigns this year, largely pumping the money into an effort to help Democrats win control of the House of Representatives. Mr. Bloomberg, a billionaire who identifies as an independent, owns Bloomberg LP, a financial-services and media company based in New York. […]

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Competitive Fight for U.S. House Brings Big Jump in Ad Spending

The intensity of the fight for the U.S. House is playing out on the nation’s television screens where the number of campaign ads is up more than 50 percent from where it was at the same point in the most recent comparable election year. The surge reflects the high stakes faced by both parties and […]

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Marketing To Voters: Media’s Influence On Word of Mouth

Word of mouth advertising has always been a critical influencer and form of marketing. TVB commissioned word of mouth specialist Engagement Labs (formerly Keller Fay) to identify outside sources that drive consumer conversations and the role of individual media platforms in those exchanges. The study provides fascinating insights into how Americans perceive the news they […]

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House GOP super PAC boosts ad reservation total to $60 million

The cash-flush Congressional Leadership Fund is adding millions more to its fall advertising strategy, putting it on track for the ambitious goal of raising and spending $100 million to keep Republicans in control of the House of Representatives. As of this week, the CLF, which is aligned with retiring House Speaker Paul D. Ryan, will […]

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Advertising Surges Past $132 million in Governors’ Races This Year

WASHINGTON – Spending on television advertising to influence governors’ races has surged past $132.5 million this year as Republicans fight to keep their hold on more than two dozen seats, a USA TODAY analysis shows. Spending between Jan. 1 and June 4 is nearly double the $69 million that candidates, parties and other groups spent at the same […]

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Facebook Tried to Rein In Fake Ads. It Fell Short in a California Race

SAN FRANCISCO — Regina Bateson had just finished an Easter egg hunt with her children on April 1 when her phone started buzzing. Take a look at Facebook, messages from her friends and colleagues urged. Ms. Bateson, a Democrat running for Congress in the California primaryon Tuesday, quickly opened up the social network. There, she saw […]

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Immigration Dominating GOP Candidates’ TV Ads in House Contests Across the Country

WASHINGTON – House Republican candidates are blanketing the airwaves with TV ads embracing a hard line on immigration — a dramatic shift from the midterm elections in 2014, according to a USA TODAY analysis of data from Kantar Media. Republicans have aired more than 14,000 campaign ads touting a tough Trump-style immigration platform this year. The barrage underscores why House […]

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Twitter Rolls Out Political Ad Rules Ahead of Midterm Elections

Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U.S. midterm elections. The company will require advertisers running political campaign ads for federal elections to identify themselves and certify they are located in the U.S., the company said Thursday in a blog […]

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Ad Group Announces Rules for Transparency in Political Advertising

As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry is attempting to beat them to the punch. The Digital Advertising Alliance, an organization that establishes and enforces guidelines across social media companies, consumer brands, advertising organizations and publishing outlets, on Tuesday announced a […]

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Six Months Out: The 10 Most Vulnerable Senators in 2018

Senate Democrats are still defending 10 states that President Donald Trump won in 2016, but six months out from Election Day, the most vulnerable senator remains a Republican. Nevada Sen. Dean Heller no longer faces a primary threat, but he’s the only Republican up for re-election in a state Hillary Clinton won, and in this national environment that’s a tricky […]

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