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TVB supports the Washington Media Scholars Foundation.  

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Nexstar Media CEO Says Local TV Is a Healthy and Vibrant Industry

Jim Cramer spoke with Perry Sook, who weighed in on the strength and longevity of local broadcast TV, specifically local news content and political advertising in 2018.  

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House Republican Super PAC Launches Ad for 2018 Midterm Elections

Nine days before Donald Trump is inaugurated president, the House Republicans’ super PAC is launching the first TV advertising aimed at the 2018 midterm elections.  The $1.2 million ad campaign, funded by the American Action Network, is focused on the GOP effort to repeal and replace the Affordable Care Act. Set to air in 15 […]

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Big 2018 Predicted For Spot TV Political Dollars

With the 2016 presidential campaign’s conclusion just two weeks ago, there’s already chatter about what will happen in the coming years in regard to political dollars in the media. Steve Lanzano, President/CEO of the Television Bureau of Advertising (TVB), looks back at the down-ballot activity seen this year, and can only wonder what the next four […]

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Was Donald Trump Super-Savvy With His Ad Dollars?

As RBR + TVBR has reported, Hillary Clinton was the clear winner when it came to the total spending on political advertising at both spot radio and spot television during the 2016 presidential campaign. Yet, Donald Trump was elected president. Does this mean that political advertising is no longer effective in an age of social media, […]

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In Fake News Era, TV Retains Top Spot In Voter Influence

At a time when the specter of fake news is increasingly troubling for online news aggregators, TV news is even more necessary. Commentators have questioned the role that Twitter and social media played in the election of Donald Trump. The emergence of “fake news” stories has exaggerated the lack of trust in the media, particularly […]

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How marketing and traditional simplicity won the day for Trump

For all the talk of the new era of politics or media, the election of Donald Trump is a true triumph for the traditionalist marketer. America has rejected Hillary Clinton’s pitch for continuity in favour of Trump’s battle cry for change, a “beautiful thing” that he said “will mean the forgotten men and women [of […]

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Republicans hold the Senate in stunner

Republicans have clinched a dramatic, unexpected victory in the battle for the Senate. With GOP presidential Donald Trump moving toward a stunning win, Senate Republicans staged their own startling upset by keeping their majority intact, despite a political landscape that strongly favored Democrats. Tuesday’s outcome for Senate Republicans may only be slightly less momentous for […]

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Donald Trump’s, Hillary Clinton’s Last TV Ads Use Opposite Tactics to Reach Voters

Donald Trump’s reality TV show, “The Apprentice,” made his voice famous with the iconic line “You’re fired.” But over the course of the election, his campaign ads have taken a different direction, including few clips of the Republican presidential nominee speaking. An ad released last week called “United” features sweeping shots of crowds at the […]

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Senate TV spending crosses $750M mark

Candidates running for U.S. Senate seats and their outside backers have spent more than three-quarters of a billion dollars on television advertisements this year, a mark of the hard-fought battle for control of the chamber. In total, candidates and groups have spent $754 million on TV ads this year, according to sources watching the media […]

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