check mark

News

Pro-Trump Group Launches a $3 Million Ad Campaign to Prop up House Allies

Hours before the Republican health-care plan fizzled last month, White House officials marched to the Capitol and urged party leaders to call for a vote on the House floor. Several of them later groused privately that they wanted a list of who was with President Trump and who was against him. Although that vote was […]

Read More

Trump’s Reelection Campaign Raised $13.2 Million in First Quarter

President Donald Trump’s reelection campaign is off to a quick start, pulling in $13.2 million through a trio of committees in the first three months of the year, while paying an unusually large staff of about 20 employees, according to records filed Friday evening with the Federal Election Commission. Nearly 80 percent of the cash […]

Read More

Proud Sponsor of 2017 Missouri School of Journalism Fellow

TVB supports the Washington Media Scholars Foundation.  

Read More

Nexstar Media CEO Says Local TV Is a Healthy and Vibrant Industry

Jim Cramer spoke with Perry Sook, who weighed in on the strength and longevity of local broadcast TV, specifically local news content and political advertising in 2018.  

Read More

House Republican Super PAC Launches Ad for 2018 Midterm Elections

Nine days before Donald Trump is inaugurated president, the House Republicans’ super PAC is launching the first TV advertising aimed at the 2018 midterm elections.  The $1.2 million ad campaign, funded by the American Action Network, is focused on the GOP effort to repeal and replace the Affordable Care Act. Set to air in 15 […]

Read More

Big 2018 Predicted For Spot TV Political Dollars

With the 2016 presidential campaign’s conclusion just two weeks ago, there’s already chatter about what will happen in the coming years in regard to political dollars in the media. Steve Lanzano, President/CEO of the Television Bureau of Advertising (TVB), looks back at the down-ballot activity seen this year, and can only wonder what the next four […]

Read More

Was Donald Trump Super-Savvy With His Ad Dollars?

As RBR + TVBR has reported, Hillary Clinton was the clear winner when it came to the total spending on political advertising at both spot radio and spot television during the 2016 presidential campaign. Yet, Donald Trump was elected president. Does this mean that political advertising is no longer effective in an age of social media, […]

Read More

In Fake News Era, TV Retains Top Spot In Voter Influence

At a time when the specter of fake news is increasingly troubling for online news aggregators, TV news is even more necessary. Commentators have questioned the role that Twitter and social media played in the election of Donald Trump. The emergence of “fake news” stories has exaggerated the lack of trust in the media, particularly […]

Read More

How marketing and traditional simplicity won the day for Trump

For all the talk of the new era of politics or media, the election of Donald Trump is a true triumph for the traditionalist marketer. America has rejected Hillary Clinton’s pitch for continuity in favour of Trump’s battle cry for change, a “beautiful thing” that he said “will mean the forgotten men and women [of […]

Read More

Republicans hold the Senate in stunner

Republicans have clinched a dramatic, unexpected victory in the battle for the Senate. With GOP presidential Donald Trump moving toward a stunning win, Senate Republicans staged their own startling upset by keeping their majority intact, despite a political landscape that strongly favored Democrats. Tuesday’s outcome for Senate Republicans may only be slightly less momentous for […]

Read More