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Local TV Still Tops, But Cable to Grow

A federal election year is always good news for the television industry. But after 2016 fell short of expectations—largely because Donald Trump’s campaign did relatively little paid advertising—TV companies have been hesitant to project what the 2018 mid-terms will contribute to their coffers. Wall Street analyst Marci Ryvicker at Wells Fargo Securities has been updating […]

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Exclusive: Democrats Flood Airwaves with Health Care Ads, While GOP Spots Tout Trump in 2018 Midterms

WASHINGTON – Senate Democratic candidates and allied outside groups have devoted more than 40 percent of their TV ads this year to health care – spending a combined $17 million on spots pledging to protect people with pre-existing conditions, fight for lower drug prices and guard against cuts to Medicare. The sharp focus on health care from Democrats […]

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Facebook Faces Civil Rights Backlash Over Political Ad Identity Disclosure Rule

Facebook, which recently tightened its identity and disclosure requirements for political advertisers in response to public and Congressional criticism, now faces a backlash from a coalition of civil rights groups asserting its new policies are discriminatory. “Facebook’s definition of ‘political’ ads is so broad that issues like ‘civil rights’ and ‘economy’ and ‘values’ are being […]

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Nevada Elections Bring State and National Experts to Las Vegas to Discuss How to Reach Voters

NEW YORK–(BUSINESS WIRE)–Jul 23, 2018–Last week, the Television Bureau of Advertising (TVB) hosted an exclusive discussion with state and national experts on the 2018 election and how to effectively reach voters through television advertising in Nevada. The panel discussion featured commentary from Strategies360 Nevada Senior Vice President John Oceguera, 8NewsNow political analyst Steve Sebelius and […]

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Airwaves About to Get Nasty as Supreme Court Fight Gets Underway

Outside groups looking to sway senators and the larger public about Judge Brett Kavanaugh, President Donald Trump’s Supreme Court pick, say they are planning to spend more than they did during last year’s fight over Justice Neil Gorsuch, pointing to the drastically higher stakes this time around. Unlike Gorsuch, who replaced Antonin Scalia, an already […]

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TVB Expects Political To Drive Second Half

At the halfway point in 2018 the year is shaping up like a kid’s birthday—the industry knows it has presents coming but it just needs to be patient. That gift is a flood of political dollars set to come during the second half. It should help give a boost to what’s otherwise been a lackluster […]

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Liberal group launches $5 million push against Trump’s SCOTUS pick

A new group aiming to serve as a liberal counterweight to the right on judicial nominations plans to spend $5 million opposing President Donald Trump’s Supreme Court pick. Demand Justice will invest in radio, TV, digital and voter mobilization, an official said. The campaign will focus on Maine and Alaska, homes of moderate Senate Republicans […]

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Female Voter Segments Are as Unique as Their Media Preferences

On Aug. 26, 1920, the U.S. Congress ratified the 19th Amendment to the Constitution, giving women the right to vote. Today, Susan B. Anthony and other suffrage leaders who fought for social equality 100 years ago would be proud to witness the fruits of their labor as women maintain a prominent position in determining election […]

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Bloomberg Pledges $80 Million for 2018 Midterm Races, Mostly for Democrats

Former New York City Mayor Michael Bloomberg plans to spend $80 million on political campaigns this year, largely pumping the money into an effort to help Democrats win control of the House of Representatives. Mr. Bloomberg, a billionaire who identifies as an independent, owns Bloomberg LP, a financial-services and media company based in New York. […]

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Competitive Fight for U.S. House Brings Big Jump in Ad Spending

The intensity of the fight for the U.S. House is playing out on the nation’s television screens where the number of campaign ads is up more than 50 percent from where it was at the same point in the most recent comparable election year. The surge reflects the high stakes faced by both parties and […]

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