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Ad Group Announces Rules for Transparency in Political Advertising

As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry is attempting to beat them to the punch.

The Digital Advertising Alliance, an organization that establishes and enforces guidelines across social media companies, consumer brands, advertising organizations and publishing outlets, on Tuesday announced a series of new rules aimed at making digital political ads more transparent.

The guidance requires advertisers to provide consumers with a link to a searchable database with more information about who placed the ad, their spending and contributions, and how the advertiser can be reached, among other things.

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