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Advertising Surges Past $132 million in Governors’ Races This Year

WASHINGTON – Spending on television advertising to influence governors’ races has surged past $132.5 million this year as Republicans fight to keep their hold on more than two dozen seats, a USA TODAY analysis shows.

Spending between Jan. 1 and June 4 is nearly double the $69 million that candidates, parties and other groups spent at the same point in governors’ contests during the last midterm election in 2014, according to estimates of broadcast television spending compiled by Kantar Media’s Campaign Media Analysis Group.

The big spending reflects the high stakes.

Republicans now dominate state leadership, controlling 33 governors’ seats, the highest number in nearly a century. In November, the GOP must defend 26 of 36 seats to Democrats’ nine.

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