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Competitive Fight for U.S. House Brings Big Jump in Ad Spending

The intensity of the fight for the U.S. House is playing out on the nation’s television screens where the number of campaign ads is up more than 50 percent from where it was at the same point in the most recent comparable election year.

The surge reflects the high stakes faced by both parties and special interests trying to influence the first midterm election of Donald Trump’s presidency, with the outcome determining whether Democrats can bring his agenda to a dead stop if they win control of at least one chamber of Congress from Republicans.

 The increase is also being driven by the unusually large number of retirements among House members. The open seats created by those departures have prompted scores of Republican and Democrats to jump into competitive primaries, sometimes with multiple candidates competing in a district for their party’s nomination.
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