Spending on TV political advertising for this year’s midterms will be much higher than TV political advertising spending during the 2014 midterms — nearly as much as was spent during the 2016 presidential election, according to estimates from MAGNA.
By the numbers: There will be a 20% increase from what was spent in 2014, and those estimates are on the conservative side, says Vincent Letang, EVP and director of global forecasting for Magna Global and author of the report.
The big picture: While digital is the future, local TV is still king when it comes to political advertising and direct mail is still a very popular way to reach voters.
Be smart: Political advertising is keeping local TV in the U.S. afloat. MAGNA estimates that local TV ad spend will be up 9% this year over
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