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Why Tennessee Will Matter in 2016

NASHVILLE, Tenn. — The rallies are big, the field operations extensive and the expectations for candidate visits are high. It’s not quite Iowa, but Tennessee — a state long ignored until much later in the cycle, and then often just turned to for donations — is now one of the biggest hubs for GOP political […]

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Trump Readies Early-State Ad Blitz

Billionaire Donald Trump is set to launch a long-awaited television advertising blitz in early-voting states, Fox News reports. The Republican presidential front-runner, whose campaign has spent very little on advertising so far, will soon run an ad campaign that could cost at least $2 million a week — and potentially much more than that — […]

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Internet Users Turn to TV to Learn About Political Candidates

While digital consumers are spending less time with TV overall, they still rely on it to learn about political candidates, according to October 2015 research. According to market research company Lab42, TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections. […]

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Political Ad Spending to Hit $6B in 2016

The 2016 elections could generate $6 billion in election-year ad spending, with 66%, or $4 billion going to television, according to a new report from a Wall Street analyst. Marci Ryvicker of Wells Fargo forecast that digital will increase its share of political spending, but its gain will not come at the expense of television. […]

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See It, Say It: TV Still Drives Political Conversations

As campaigns evaluate all of the various advertising mediums now available, they should ask themselves the following questions: what tool will enable them to reach the most voters, receive maximum exposure and name recognition impact, and be viewed as a trusted source of information? In a crowded election cycle where candidates are vying for recognition, […]

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