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Political Ad Spending to Hit $6B in 2016

The 2016 elections could generate $6 billion in election-year ad spending, with 66%, or $4 billion going to television, according to a new report from a Wall Street analyst. Marci Ryvicker of Wells Fargo forecast that digital will increase its share of political spending, but its gain will not come at the expense of television. […]

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See It, Say It: TV Still Drives Political Conversations

As campaigns evaluate all of the various advertising mediums now available, they should ask themselves the following questions: what tool will enable them to reach the most voters, receive maximum exposure and name recognition impact, and be viewed as a trusted source of information? In a crowded election cycle where candidates are vying for recognition, […]

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