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Donald Trump’s, Hillary Clinton’s Last TV Ads Use Opposite Tactics to Reach Voters

Donald Trump’s reality TV show, “The Apprentice,” made his voice famous with the iconic line “You’re fired.” But over the course of the election, his campaign ads have taken a different direction, including few clips of the Republican presidential nominee speaking. An ad released last week called “United” features sweeping shots of crowds at the […]

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Senate TV spending crosses $750M mark

Candidates running for U.S. Senate seats and their outside backers have spent more than three-quarters of a billion dollars on television advertisements this year, a mark of the hard-fought battle for control of the chamber. In total, candidates and groups have spent $754 million on TV ads this year, according to sources watching the media […]

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Video: Trump, Clinton Not Delivering Political TV Ad Boom

Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations and how this year’s campaign season sales stack up to previous years. He speaks with Bloomberg’s David Westin on “Bloomberg Daybreak: Americas.” (Source: Bloomberg) See video here.

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Candidates Make Last Ditch Ad Spending Push Across 14-State Electoral Map

Money is flowing fast into television markets in battleground states—and then some—across the country. Clinton has increased her ad spending by 86 percent as compared with the week beginning October 18, to $29.6 million, which is double what Donald Trump spent ($14.9 million). For the week beginning October 25, the Clinton campaign spent $154,696 per […]

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RNC Starts Spending on Trump TV Ads

The Republican National Committee thought TV ads supporting its presidential nominee were a bad use of its money early in the cycle, but, with polls tightening in the final week of the presidential race, the party committee is funding at least $3 million into TV ads on behalf of the Trump campaign. Some of the […]

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Clinton Spending in Blue States as Race Tightens

Democratic presidential nominee Hillary Clinton’s campaign is running ads in four states viewed as safe Democratic territory as polls tighten in the final week of the race. The campaign is making six-figure buys in Virginia, Colorado, Michigan and New Mexico and will run two negative ads attacking GOP nominee Donald Trump’s rhetoric. The new buys in […]

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Earned Media Out Of Gas, Trump Now Spends Big On TV

TV advertising is still important for any political season, even with less than two weeks before an election. But the real noise? Not coming exactly from where you think. Just weeks before the election, Donald Trump is now outspending Hillary Clinton on TV — something many believe he should have been doing for months — […]

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Trump Being Outspent 2-to-1 on TV Ads

Hillary Clinton’s presidential campaign and its largest outside supporter are outspending Republican presidential nominee Donald Trump and his allies by a nearly 2-to-1 margin on television ads this week as voters begin heading to the polls in battleground states. The Clinton campaign and Priorities USA Action, the super PAC backing Clinton’s bid for president, are […]

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U.S. Senate TV ad spending nears $40M, with Rubio far outspending Murphy

TALLAHASSEE — Overall TV ad spending in Florida’s U.S. Senate race is approaching $40 million, with Marco Rubio and Republicans holding a big advantage over Patrick Murphy and his allies. A host of super PACs and political action committees have run roughly $18 million in ads for Rubio, which is on top of the $9 […]

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Do Campaign Ads Matter? Donald Trump Offers a Rare Chance to Find Out

Donald J. Trump hasn’t done much TV advertising. He prefers a different style of campaigning, with rallies and the free media coverage of them, along with his frequent Twitter posts. Fund-raising has taken a back seat because, as Mr. Trump said: “I don’t even know why I need so much money. Why do I even […]

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