check mark

News

Immigration Dominating GOP Candidates’ TV Ads in House Contests Across the Country

WASHINGTON – House Republican candidates are blanketing the airwaves with TV ads embracing a hard line on immigration — a dramatic shift from the midterm elections in 2014, according to a USA TODAY analysis of data from Kantar Media. Republicans have aired more than 14,000 campaign ads touting a tough Trump-style immigration platform this year. The barrage underscores why House […]

Read More

Twitter Rolls Out Political Ad Rules Ahead of Midterm Elections

Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U.S. midterm elections. The company will require advertisers running political campaign ads for federal elections to identify themselves and certify they are located in the U.S., the company said Thursday in a blog […]

Read More

Ad Group Announces Rules for Transparency in Political Advertising

As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry is attempting to beat them to the punch. The Digital Advertising Alliance, an organization that establishes and enforces guidelines across social media companies, consumer brands, advertising organizations and publishing outlets, on Tuesday announced a […]

Read More

Six Months Out: The 10 Most Vulnerable Senators in 2018

Senate Democrats are still defending 10 states that President Donald Trump won in 2016, but six months out from Election Day, the most vulnerable senator remains a Republican. Nevada Sen. Dean Heller no longer faces a primary threat, but he’s the only Republican up for re-election in a state Hillary Clinton won, and in this national environment that’s a tricky […]

Read More

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well as keep better track of the ad-buying process. Google also will require that the ads incorporate a […]

Read More

Republicans Pour Money into TV Ads Touting Tax Cuts in Hopes of Winning Midterm Elections

WASHINGTON — Republicans are pinning their midterm election hopes on the massive tax overhaul signed into law last year, and it shows. GOP groups and candidates have run nearly 17,800 spots this year that tout tax reform, according to a USA TODAY analysis of television advertising. The barrage has forced Democrats to retaliate with commercials that slam the […]

Read More

GOP House Super PAC Reserves $48 Million in Fall TV Ads

A major super PAC with ties to House GOP leadership is reserving about $48 million in general election ads as it looks to protect Republicans’ majority during a tough cycle. The Congressional Leadership Fund (CLF) announced that $38 million of that investment will be for television ads on both broadcast and cable, while the other […]

Read More

DGA’s Announces $20M Buy in “Unrig the Map” Target States

Today, the Democratic Governors Association announced a $20 million television ad buy in Michigan, Nevada, Ohio, and Wisconsin as part of the organization’s Unrig the Map initiative. The governors in these states all hold veto power over their legislative maps and will play key roles in the 2021 redistricting process. The ad buy was made by the DGA […]

Read More

Dem House Super PAC Reserves $43 Million in Fall TV Ads

A major Democratic super PAC says it will book $43 million in early TV ads as the party looks to make big gains in the 2018 midterms and take back the House. House Majority PAC (HMP) says its initial list of ad buys will span 33 media markets in 20 states and Washington, D.C. and include broadcast […]

Read More

Political Ad Spending Just Warming Up

Nothing has broadcasters more energized than the flood of political dollars expected to roll-in this year. The electoral map is a big reason. There’s a growing number of competitive House, Senate and governor’s races according to political experts, who also point out fundraising is going gang-busters. So TV’s early-year takeaway is the category is sure […]

Read More