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Trump Campaign Says It’s Spending $2 Million on TV in Va., Claims State Remains in Play

RICHMOND — Donald Trump is about to visit Virginia and pour $2 million into TV ads in the state, a campaign official said Monday, pushing back on reports that the Republican presidential hopeful was abandoning the key battleground. “Instead of a pullout, it’s actually a doubling down,” Mike Rubino said in an interview with The Washington […]

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State Battles Are Hot; Election Isn’t Just about White House

JEFFERSON CITY, Mo. (AP) — Years of losses have left Democrats at historic lows in state legislatures. But now they’re seeking to wrest control of as many as a dozen chambers from Republicans, a key step in gaining more influence in redistricting. The battle for statehouse control is playing out in more than half the […]

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The Swing States Where Political TV Ad Spending Has Heated Up — and Gone Cold

Editor’s note: Here’s the fourth installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in […]

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Why You’re Seeing More TV Ads for Governors’ Races

Voters in Vermont pride themselves on the positive tone in even their most bitterly fought elections. But the governor’s race is bucking that trend this year thanks to out-of-state political juggernauts that are transforming the typically low-key contest into a record-breaking brawl. “It’s not our way,” said Tom Aloisi, a 51-year-old Vermont native, who said voters […]

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GOP Insiders Plan Trump Push in Four States

WASHINGTON — Some wealthy Republicans have begun to open their wallets to advance Donald Trump’s presidential ambitions, and their money is likely to fuel a mini spending spree in the final dash to Election Day. Two groups aligned with the TD Ameritrade founder J. Joe Ricketts and his family — a super PAC and a […]

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Ad Spending Could Explain Poll Fluctuations in Presidential Race

The conventional wisdom among Donald Trump’s supporters is that his success doesn’t rely much on political ads. The evidence suggests otherwise. As Trump’s ad spending has risen, the race has tightened. As it has dipped, his polling deficit has widened. Over the past three months, according to the Associated Press’s week-by-week tallies, Hillary Clinton has […]

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TVB: Stations Have ‘a Lot of Runway Left’ for Political Coin

Despite campaign revenue thus far falling short of rosy forecasts, industry watchers say it’s still too early for broadcasters to fret about the drop in political ad dollars. “There is still a lot of runway left to go,” says TVB president and CEO Steve Lanzano. Lanzano says he expects a sizable increase in post-Labor Day political […]

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Congress Democrats Delay Ad Spending on Ohio Senate Race

The Democratic Party’s top committees focused on winning Senate races canceled more than a week of television ads that were set to run next month in the key battleground of Ohio, where former governor Ted Strickland (D) has struggled to gain traction against incumbent Sen. Rob Portman (R). The Democratic Senatorial Campaign Committee had reserved advertising time […]

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Spending in Ohio’s U.S. Senate Race Soars Toward Record Levels

COLUMBUS, Ohio — With about three months to go before Election Day, Ohio’s U.S. Senate race is shaping up to be the most expensive in the state’s history. More than $43 million has been spent by Republican Rob Portman, Democrat Ted Strickland, and outside groups on both sides as of June 30, the most recent […]

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Trump Drops Almost $5 Million on TV Ads With Immigration Theme

Republican presidential nominee Donald Trump has decided that free media alone will not be enough to win the 2016 election. Trump’s campaign said Friday it will spend $4.8 million on television ads during the next 10 days in Ohio, Pennsylvania, North Carolina, and Florida—states key to his campaign against Democrat Hillary Clinton. The move follows a […]

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