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Was Donald Trump Super-Savvy With His Ad Dollars?

As RBR + TVBR has reported, Hillary Clinton was the clear winner when it came to the total spending on political advertising at both spot radio and spot television during the 2016 presidential campaign. Yet, Donald Trump was elected president. Does this mean that political advertising is no longer effective in an age of social media, […]

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In Fake News Era, TV Retains Top Spot In Voter Influence

At a time when the specter of fake news is increasingly troubling for online news aggregators, TV news is even more necessary. Commentators have questioned the role that Twitter and social media played in the election of Donald Trump. The emergence of “fake news” stories has exaggerated the lack of trust in the media, particularly […]

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How marketing and traditional simplicity won the day for Trump

For all the talk of the new era of politics or media, the election of Donald Trump is a true triumph for the traditionalist marketer. America has rejected Hillary Clinton’s pitch for continuity in favour of Trump’s battle cry for change, a “beautiful thing” that he said “will mean the forgotten men and women [of […]

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Republicans hold the Senate in stunner

Republicans have clinched a dramatic, unexpected victory in the battle for the Senate. With GOP presidential Donald Trump moving toward a stunning win, Senate Republicans staged their own startling upset by keeping their majority intact, despite a political landscape that strongly favored Democrats. Tuesday’s outcome for Senate Republicans may only be slightly less momentous for […]

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Donald Trump’s, Hillary Clinton’s Last TV Ads Use Opposite Tactics to Reach Voters

Donald Trump’s reality TV show, “The Apprentice,” made his voice famous with the iconic line “You’re fired.” But over the course of the election, his campaign ads have taken a different direction, including few clips of the Republican presidential nominee speaking. An ad released last week called “United” features sweeping shots of crowds at the […]

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Senate TV spending crosses $750M mark

Candidates running for U.S. Senate seats and their outside backers have spent more than three-quarters of a billion dollars on television advertisements this year, a mark of the hard-fought battle for control of the chamber. In total, candidates and groups have spent $754 million on TV ads this year, according to sources watching the media […]

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Video: Trump, Clinton Not Delivering Political TV Ad Boom

Jordan Wertlieb, president at Hearst Television, discusses the importance of political advertising to local television stations and how this year’s campaign season sales stack up to previous years. He speaks with Bloomberg’s David Westin on “Bloomberg Daybreak: Americas.” (Source: Bloomberg) See video here.

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Candidates Make Last Ditch Ad Spending Push Across 14-State Electoral Map

Money is flowing fast into television markets in battleground states—and then some—across the country. Clinton has increased her ad spending by 86 percent as compared with the week beginning October 18, to $29.6 million, which is double what Donald Trump spent ($14.9 million). For the week beginning October 25, the Clinton campaign spent $154,696 per […]

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RNC Starts Spending on Trump TV Ads

The Republican National Committee thought TV ads supporting its presidential nominee were a bad use of its money early in the cycle, but, with polls tightening in the final week of the presidential race, the party committee is funding at least $3 million into TV ads on behalf of the Trump campaign. Some of the […]

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Clinton Spending in Blue States as Race Tightens

Democratic presidential nominee Hillary Clinton’s campaign is running ads in four states viewed as safe Democratic territory as polls tighten in the final week of the race. The campaign is making six-figure buys in Virginia, Colorado, Michigan and New Mexico and will run two negative ads attacking GOP nominee Donald Trump’s rhetoric. The new buys in […]

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