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Clinton Spending Roughly $500,000 a Day on TV Ads, Trump Zero

In the earliest phase of her air war against Donald Trump, Hillary Clinton has placed her biggest bets on Orlando, Denver, and Raleigh. Those three markets in battleground states are where the Democratic presidential candidate has most heavily run her first wave of general-election broadcast television ads, a Bloomberg Politics analysis of Kantar Media/CMAG data […]

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Affiliates Game-Plan for Surprise

After months of strategizing, local news teams are heading into the conventions with intricate coverage plans and the latest in broadcast wizardry. But if the wildly unpredictable (read: just plain weird) primary season taught TV journalists anything, it’s that just about anything can happen. “Although we have a great plan in place, we know we […]

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U.S. Chamber’s $1.5M TV buy to kick off wave of pro-Rubio ads

TALLAHASSEE — Outside groups have reserved $3 million in television time to begin flooding Florida airwaves in support of U.S. Sen. Marco Rubio, the type of spending spree Republicans had hoped to trigger when they urged Rubio to get into the race. The U.S. Chamber of Commerce has reserved $1.5 million in air time, according […]

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The Trump Myth: TV Political Advertising Is Unnecessary

For months, we’ve endured headlines and comments questioning the relevance of TV political advertising as presumptive GOP presidential nominee Donald Trump has accumulated an estimated free (or “earned”) media tally of north of $3.8 billion (The New York Times) by appearing ubiquitously – often with a phone call – on TV news programs. The candidate himself […]

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Pro-Trump PAC Spending on TV and Radio Advertising Quadruples to $2M

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor’s note: Here’s the 18th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represents a collaboration between the Ad Age Datacenter — specifically, Kevin […]

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Why Trump Can’t Afford to Let Clinton Dominate the Political-Ad War

Most political professionals have probably taken Donald Trump’s oft-expressed disdain for paid political ads with a grain of salt. For one thing, he’s been known to exaggerate now and then. For another, there’s more than a grain of truth in his argument that earned media matters most in presidential general elections, because there is so […]

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Despite Trump Effect, Political Ad Spending May Not Be What Networks, Stations Expect

Donald Trump’s candidacy has been a ratings godsend. What’s still uncertain is whether it will boost or deflate political ad spending through the rest of the year. The U.S. political cycle drives two spikes in advertising every four years: a large one during presidential campaigns and a smaller but still significant bump in even-numbered years […]

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Bernie Sanders Advisor Explains the Campaign’s Ad Strategy

Bernie Sanders lost the Democratic primary to Hillary Clinton by well over 3 million votes and hundreds of pledged delegates to the Democratic convention. But the upstart Senator from Vermont gave Hillary Clinton’s campaign a shock during the heady peak of his campaign in early February, when he beat her in a landslide victory in […]

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Pro-Hillary PAC Spending on TV and Radio Ads Surges Past $100M

Last week, we served up a single interactive map: a state-by-state view of TV and radio ad spending so far. This week we’re returning to our usual format, which offers a ranked view of TV and radio ad spending by candidates (including the dropouts) and the PACs and advocacy groups supporting them, as well as […]

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Donald Trump Cracks Open His Wallet

Donald Trump opened his wallet wide for his presidential campaign in March, loaning it $11.5 million, nearly twice as much as he shelled out in any previous month, according to a report filed Wednesday night with the Federal Election Commission. Trump’s campaign also increased its spending, shelling out nearly $13.8 million, marking the first month […]

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