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Car Dealers Vs. Political Ads

In some battleground markets, a presidential race can soak up a third or more of local broadcast television advertising time, crowding out auto dealers, who are typically the biggest buyers of local TV ad time, according to a Bloomberg analysis. Balancing the needs of political campaigns and long-time clients like auto dealerships is a delicate […]

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Donald Trump Finally Buys TV Ads, and Lots of Them

After months of waiting, Donald J. Trump has followed through on his promise to advertise, and advertise big, in early voting states in January. Mr. Trump, the front-runner in many polls for the Republican presidential nomination, had promised to spend at least $2 million a week on advertising; he has already reserved $1,996,165 in ads […]

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Kasich and Bush Open Up Contrasting Ad Strategies

John Kasich launched his first television ad of the campaign season Sunday. The spot, entitled, “America: Never Give Up,” will air in New Hampshire and on Boston stations that reach the Granite State. The ad buy represents a contrast in strategy with Kasich’s establishment rival Jeb Bush, who has pullled ads in some states, and […]

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Why Tennessee Will Matter in 2016

NASHVILLE, Tenn. — The rallies are big, the field operations extensive and the expectations for candidate visits are high. It’s not quite Iowa, but Tennessee — a state long ignored until much later in the cycle, and then often just turned to for donations — is now one of the biggest hubs for GOP political […]

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Trump Readies Early-State Ad Blitz

Billionaire Donald Trump is set to launch a long-awaited television advertising blitz in early-voting states, Fox News reports. The Republican presidential front-runner, whose campaign has spent very little on advertising so far, will soon run an ad campaign that could cost at least $2 million a week — and potentially much more than that — […]

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Internet Users Turn to TV to Learn About Political Candidates

While digital consumers are spending less time with TV overall, they still rely on it to learn about political candidates, according to October 2015 research. According to market research company Lab42, TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections. […]

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Political Ad Spending to Hit $6B in 2016

The 2016 elections could generate $6 billion in election-year ad spending, with 66%, or $4 billion going to television, according to a new report from a Wall Street analyst. Marci Ryvicker of Wells Fargo forecast that digital will increase its share of political spending, but its gain will not come at the expense of television. […]

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See It, Say It: TV Still Drives Political Conversations

As campaigns evaluate all of the various advertising mediums now available, they should ask themselves the following questions: what tool will enable them to reach the most voters, receive maximum exposure and name recognition impact, and be viewed as a trusted source of information? In a crowded election cycle where candidates are vying for recognition, […]

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