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Why Trump Can’t Afford to Let Clinton Dominate the Political-Ad War

Most political professionals have probably taken Donald Trump’s oft-expressed disdain for paid political ads with a grain of salt. For one thing, he’s been known to exaggerate now and then. For another, there’s more than a grain of truth in his argument that earned media matters most in presidential general elections, because there is so […]

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Despite Trump Effect, Political Ad Spending May Not Be What Networks, Stations Expect

Donald Trump’s candidacy has been a ratings godsend. What’s still uncertain is whether it will boost or deflate political ad spending through the rest of the year. The U.S. political cycle drives two spikes in advertising every four years: a large one during presidential campaigns and a smaller but still significant bump in even-numbered years […]

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Bernie Sanders Advisor Explains the Campaign’s Ad Strategy

Bernie Sanders lost the Democratic primary to Hillary Clinton by well over 3 million votes and hundreds of pledged delegates to the Democratic convention. But the upstart Senator from Vermont gave Hillary Clinton’s campaign a shock during the heady peak of his campaign in early February, when he beat her in a landslide victory in […]

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Pro-Hillary PAC Spending on TV and Radio Ads Surges Past $100M

Last week, we served up a single interactive map: a state-by-state view of TV and radio ad spending so far. This week we’re returning to our usual format, which offers a ranked view of TV and radio ad spending by candidates (including the dropouts) and the PACs and advocacy groups supporting them, as well as […]

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Donald Trump Cracks Open His Wallet

Donald Trump opened his wallet wide for his presidential campaign in March, loaning it $11.5 million, nearly twice as much as he shelled out in any previous month, according to a report filed Wednesday night with the Federal Election Commission. Trump’s campaign also increased its spending, shelling out nearly $13.8 million, marking the first month […]

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Local Is Key Ad Drive In Presidential Election

The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates’ advertising campaigns. It is the first presidential election cycle to fully embrace programmatic technology; he first candidate to advertise on Snapchat; and the first to deal with the “Trump effect,” in which one […]

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Is Television Still the Key Influencer of Voter Behavior?

With so much debate about political ad spending in the presidential primaries, and specifically about the use of television advertising, it’s important to remember a few key facts when making a determination about the best political advertising platforms. First, Donald Trump’s TV campaign: Trump’s rise to the top of the polls, without traditional heavy TV […]

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Check the Facts: Local TV Gets Voters

The postmortems after last week’s critical primaries have spawned a wave of articles that attempt to break down each candidate’s strategy and provide commentary on how they are working the media to get out their vote. As pundits analyze Donald Trump’s keys to success and Marco Rubio’s demise, what many of these stories have in […]

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Trump, Anti-Trump Forces Start Florida Ad Battle

Donald Trump’s presidential campaign is buying commercial time on a TV station in West Palm Beach, Florida, taking on opponents in a paid media battle that the Republican front-runner has largely avoided so far. The March 15 nominating contest in Florida, a winner-take-all vote, is seen as one of the last chances to slow Trump’s […]

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Clinton, Sanders Dominate TV

In terms of television spot buys on television, the campaigns of Hillary Clinton and Bernie Sanders dominate. That’s according to Media Monitors, which has been tracking campaign spot buys in the 60 top television Designated Market Areas. Hillary Clinton’s campaign aired 12,350 spots on broadcast TV in February, putting her in the #1 position. Along […]

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