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Local Is Key Ad Drive In Presidential Election

The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates’ advertising campaigns. It is the first presidential election cycle to fully embrace programmatic technology; he first candidate to advertise on Snapchat; and the first to deal with the “Trump effect,” in which one […]

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Is Television Still the Key Influencer of Voter Behavior?

With so much debate about political ad spending in the presidential primaries, and specifically about the use of television advertising, it’s important to remember a few key facts when making a determination about the best political advertising platforms. First, Donald Trump’s TV campaign: Trump’s rise to the top of the polls, without traditional heavy TV […]

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Check the Facts: Local TV Gets Voters

The postmortems after last week’s critical primaries have spawned a wave of articles that attempt to break down each candidate’s strategy and provide commentary on how they are working the media to get out their vote. As pundits analyze Donald Trump’s keys to success and Marco Rubio’s demise, what many of these stories have in […]

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Trump, Anti-Trump Forces Start Florida Ad Battle

Donald Trump’s presidential campaign is buying commercial time on a TV station in West Palm Beach, Florida, taking on opponents in a paid media battle that the Republican front-runner has largely avoided so far. The March 15 nominating contest in Florida, a winner-take-all vote, is seen as one of the last chances to slow Trump’s […]

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Clinton, Sanders Dominate TV

In terms of television spot buys on television, the campaigns of Hillary Clinton and Bernie Sanders dominate. That’s according to Media Monitors, which has been tracking campaign spot buys in the 60 top television Designated Market Areas. Hillary Clinton’s campaign aired 12,350 spots on broadcast TV in February, putting her in the #1 position. Along […]

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TV Vies To Remain Top Influencer In Politics

Television has retained center stage status in political advertising amid a rapidly developing digital space. This is partly due to the fact that many of these developments have enhanced TV advertising. But also because the digital advancements on desktop or mobile won’t necessarily trump the comfortable passive interaction one has with TV. According to Media […]

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Sanders Spends Big to Close the Big Gap in South Carolina

Bernie Sanders has built a bigger operation in South Carolina than he has had in any other state thus far in the Democratic presidential primary as he tries to close in on front-runner Hillary Clinton in the last contest ahead of Super Tuesday. Sanders has about 200 paid staffers working in South Carolina, the campaign […]

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Donald Trump, Hillary Clinton Seize Leads for Their Parties’ Nominations

Donald Trump and Hillary Clinton emerged from a weekend of voting as the clear leaders in the fight for their parties’ presidential nominations, with smoother potential paths to victory than seemed likely a few weeks ago. After winning the South Carolina primary, Mr. Trump should continue to benefit from a splintered Republican field that allows […]

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Politico: Broadcast television has a message for other media – we’re still on top.

Politico’s Kevin Robillard has a story on TVB’s latest research that shows television is by far the largest influencer of voter behavior at each stage of the decision-making process. Read excerpts from the story below, and click to continue reading on Politico Pro. “A new online survey released Wednesday by TVB, the trade group for […]

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Spot TV Is King Of Political Budgets, Jeb, Hillary Are Agency Favorites

A recent Strata survey canvassed various political ad agencies on their business preferences for the 2016 presidential race. The study illustrates what many have noted: TV is around for the long-haul. According to the study, 88% of agencies surveyed say spot TV is the most common medium they use. Buttressing spot TV’s staying-power, 78% of […]

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