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TV Vies To Remain Top Influencer In Politics

Television has retained center stage status in political advertising amid a rapidly developing digital space. This is partly due to the fact that many of these developments have enhanced TV advertising. But also because the digital advancements on desktop or mobile won’t necessarily trump the comfortable passive interaction one has with TV. According to Media […]

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Sanders Spends Big to Close the Big Gap in South Carolina

Bernie Sanders has built a bigger operation in South Carolina than he has had in any other state thus far in the Democratic presidential primary as he tries to close in on front-runner Hillary Clinton in the last contest ahead of Super Tuesday. Sanders has about 200 paid staffers working in South Carolina, the campaign […]

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Donald Trump, Hillary Clinton Seize Leads for Their Parties’ Nominations

Donald Trump and Hillary Clinton emerged from a weekend of voting as the clear leaders in the fight for their parties’ presidential nominations, with smoother potential paths to victory than seemed likely a few weeks ago. After winning the South Carolina primary, Mr. Trump should continue to benefit from a splintered Republican field that allows […]

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Politico: Broadcast television has a message for other media – we’re still on top.

Politico’s Kevin Robillard has a story on TVB’s latest research that shows television is by far the largest influencer of voter behavior at each stage of the decision-making process. Read excerpts from the story below, and click to continue reading on Politico Pro. “A new online survey released Wednesday by TVB, the trade group for […]

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Spot TV Is King Of Political Budgets, Jeb, Hillary Are Agency Favorites

A recent Strata survey canvassed various political ad agencies on their business preferences for the 2016 presidential race. The study illustrates what many have noted: TV is around for the long-haul. According to the study, 88% of agencies surveyed say spot TV is the most common medium they use. Buttressing spot TV’s staying-power, 78% of […]

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4C, Kantar Media Create New Political Ad Tool

Data company 4C and Kantar Media said they are working together on a cross-screen media tool to help political campaigns target voters in the United States. By merging detailed ad metadata from Kantar with 4C’s TV Synced Ads product, political advertisers will be able to synchronize ads across TV, digital and mobile devices with contextual triggers. […]

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A Media Buyer’s Guide to Latino Voters

You didn’t see it in the recent caucuses in Iowa, where Hispanics make up only 5 percent of the state population, but over the next few months you will. The Latino vote will be a huge factor in the 2016 general election. Analysts say for a Republican candidate to win, they will need to capture […]

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Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time

A key element of Sen. Ted Cruz’s win in the Iowa Republican caucus might have been his specific TV targeting, leading up the Monday vote. Cruz aired 29 unique TV spots from December 1 through January 30, according to Political TV Ad Archive — more than any candidate of either party. This tally includes commercials […]

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Campaigns and Elections: TV Crosses Party Lines to Deliver Voters

By this time next year, the debates will be over, political ads will be history and local, state and national candidates will be preparing to take the oath of office. But before any candidate can claim victory, they need to reach voters with the right message during the right TV program. Live TV remains the […]

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Voting Millennials

According to a USA Today Millennial Poll from Ipsos, only a few Millennials (33%) say they are likely to vote in the Republican primaries, or the Democratic primaries (42%). Read the entire article here.

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