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4C, Kantar Media Create New Political Ad Tool

Data company 4C and Kantar Media said they are working together on a cross-screen media tool to help political campaigns target voters in the United States. By merging detailed ad metadata from Kantar with 4C’s TV Synced Ads product, political advertisers will be able to synchronize ads across TV, digital and mobile devices with contextual triggers. […]

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A Media Buyer’s Guide to Latino Voters

You didn’t see it in the recent caucuses in Iowa, where Hispanics make up only 5 percent of the state population, but over the next few months you will. The Latino vote will be a huge factor in the 2016 general election. Analysts say for a Republican candidate to win, they will need to capture […]

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Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time

A key element of Sen. Ted Cruz’s win in the Iowa Republican caucus might have been his specific TV targeting, leading up the Monday vote. Cruz aired 29 unique TV spots from December 1 through January 30, according to Political TV Ad Archive — more than any candidate of either party. This tally includes commercials […]

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Campaigns and Elections: TV Crosses Party Lines to Deliver Voters

By this time next year, the debates will be over, political ads will be history and local, state and national candidates will be preparing to take the oath of office. But before any candidate can claim victory, they need to reach voters with the right message during the right TV program. Live TV remains the […]

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Voting Millennials

According to a USA Today Millennial Poll from Ipsos, only a few Millennials (33%) say they are likely to vote in the Republican primaries, or the Democratic primaries (42%). Read the entire article here.

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Live TV Remains Dominant Viewing Habit in Nielsen’s Local Watch Report

The 2016 election is expected to net $4 billion in TV ad spending, which is no surprise considering over three-quarters of the elusive young voters watch broadcast TV on a weekly basis and nearly half watch the local news. Read the entire article here.

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Campaign Ads, Even More Than Before, Bolster TV Stations

CEDAR RAPIDS, Iowa—For decades, presidential campaigns have been windfalls for local TV stations in swing states. But they also came with a big headache: keeping local advertisers happy when their ads get shunted to the wee hours of the morning, if they run at all. In this election, though, stations are figuring out how to […]

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Car Dealers Vs. Political Ads

In some battleground markets, a presidential race can soak up a third or more of local broadcast television advertising time, crowding out auto dealers, who are typically the biggest buyers of local TV ad time, according to a Bloomberg analysis. Balancing the needs of political campaigns and long-time clients like auto dealerships is a delicate […]

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Donald Trump Finally Buys TV Ads, and Lots of Them

After months of waiting, Donald J. Trump has followed through on his promise to advertise, and advertise big, in early voting states in January. Mr. Trump, the front-runner in many polls for the Republican presidential nomination, had promised to spend at least $2 million a week on advertising; he has already reserved $1,996,165 in ads […]

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Kasich and Bush Open Up Contrasting Ad Strategies

John Kasich launched his first television ad of the campaign season Sunday. The spot, entitled, “America: Never Give Up,” will air in New Hampshire and on Boston stations that reach the Granite State. The ad buy represents a contrast in strategy with Kasich’s establishment rival Jeb Bush, who has pullled ads in some states, and […]

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