Why it matters: The past election cycle showed just how much modern campaigns lean on programmatic advertising to reach voters and donors with persuasive ads that could push them to vote one way or another.
The back story: Per Borrell Associates, $800 million was spent on automated advertising on Google and Facebook during last year’s election. The Trump campaign spent nearly as much money on programmatic ads as they did on TV ads.
Where it gets tricky: It will be hard for the six-person commission, usually divided equally among party lines, to come to a consensus around this, according to sources within the FEC, meaning that any major disclosure efforts would have to come from Congress.
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