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Research

Nielsen Total Audience Report – Q3 2016

Nielsen’s Q3 2016 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

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Local Broadcast TV: The Best Way to Reach and Influence Independent Voters

It’s essential to know which advertising platform influences independent voters and moves them to cast their votes. According to recent studies by Gfk and Keller Fay, no other platform has more reach — or is more trusted by this key voter segment — than local broadcast television.  

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The Voter Funnel Study

The Morning Consult study shows how advertising on local broadcast TV remains the most impactful way to talk to voters. TV drives political discussions and propels voters to learn more—and to act.

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The American Conversation Study: How Local TV Drives Political Engagement

The latest Keller Fay Study shows how television remains the most influential medium in driving conversations, with local broadcast news cited as the primary and most trusted news content source among Americans.

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Media Comparisons Study

The 2015 Media Comparisons study shows reach and time spent for television, radio, newspapers, magazines, smartphones, video games, tablets and online activities such as social networks and email.

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Targeting Broadcast TV by Voter Outlook

Different genres appeal to different political outlooks, and broadcast television offers a wide variety of programming that appeals to both sides of the political spectrum. (PowerPoint)

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The Local Vote 2016: The Road to Super Tuesday

Katz Media Group’s political insight initiative is aimed at understanding the political concerns that voters are voicing in advance of their state primaries.

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5 Reasons Why Winning Campaigns Make the Local Media Choices They Do

As we draw closer to the 2016 election cycle, campaign media strategists are planning their advertising strategies and focusing in on which media provide the most effective platform to reach key demographics, increase awareness and engage voters with their advertising messages. Here’s five key reasons. (PDF)  

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