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Resources

We Get Voters Facts & Stats One-Sheet

TV drives political awareness and conversations, influences millennials, inspires trust and can reach 100% of TV homes in every market.

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Infographic: Local TV Influences Independents

TV is overwhelmingly the most influential factor in driving independents to vote. It’s the most trusted news source and it drives voters to act.

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TVB Guide to 2016 Political Races & DMAs

TVB’s guide to the 2016 presidential, senatorial, congressional and gubernatorial races. (PDF)

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Rocking the Young Vote Through Local Television

Nielsen’s latest Local Watch Report not only highlights television’s proven ability to reach every potential voter, but also features television’s impact with specific key voting segments, such as Hispanics and young voters.

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How Well Does Cable Reach Your Political Zone?

Not all TV is the same. TV stations reach every TV household, while cable’s penetration is all over the map. See a list of cable coverage by state. (PDF)

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ADS, Wired-Cable and Over-the-Air Penetration by DMA

From Abilene-Sweetwater to Zanesville, Nielsen updates the local penetration figures every quarter for each of the 210 DMAs (Designated Market Areas).

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What Political Decision Makers Need to Know Heading into 2016

Nielsen’s Q3 2015 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media.

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Political Media Planning Tools

Making the right advertising choices in today’s media environment requires precision targeting and understanding media’s ability to impact target audiences. These tools help you make those choices.

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